ShopperSight is a suite of products that use data to gain a deep understanding of shoppers within specific retail environments. The insights uncovered by ShopperSight are used for planning and ideation with the end goal of building brands and influencing purchase decisions by meeting shoppers’ needs.

ShopperSight products include:

  • ShopperSight Research Studies – Primary panel research to uncover shopper behavior and attitudes relevant to subjects such as Health & Wellness, Moms, Boomers and Green/Sustainability for top mass, grocery, drug and club retailers.
  • ShopperSight Retail Patterning – Organized store checks implemented during key seasonality (Holiday, Back-to-School, etc.) and / or to examine an emerging in-store marketing strategy such as Shopper Marketing.
  • ShopperSight White Papers – Actionable insight on emerging market situations such as Shoppernomics (the impact of the recession on shopper behavior) and Private Eye (the rapid growth of private label).
  • ShopperSight Presentations – Customized presentations tailored to the needs of a client or industry organization.

To learn more about specific ShopperSight offerings, please send inquiries to