The Shelby Report recently posted some ideas for catering to this diverse shopper segment in-store. In addition to the obvious (e.g., bilingual communication), the post also suggested retailers may designate a specific day a week that features deals, programs or even in-store demos that focus on Hispanics and products they appreciate: salsas, marinades, sauces, beans, tortillas, desserts, etc. The store could stock extra ethnic fresh produce or create end-of-aisle displays that feature high volume Hispanic items. Also, creating smartphone apps that tie into other social media platforms can be a winner with Hispanics in this digital age. For older generation Hispanics who are less tech-heavy than the second- or third-generation, a lighter approach, e.g., deploying Spanish Short Message Services (SMS) to share deals or offers could be compelling.

The Shelby Report also noted that Hispanic shoppers are very price-focused, with low price being a key driver in their purchase decisions. In addition, Hispanic shoppers are more open to private label goods than the general population, with 37% of the items in their baskets being a store brand compared to 25% of the items in the average shopper's basket.