Bargaining with a seller for better prices used to be a valued and expected part of the sale, but corporate retailers have made that a thing of the past: the posted price is non-negotiable at any retailer in the country. Yet, a new online platform called Netotiate (pronounced "ne-toh-shee-ate") may change the retail game for good, or at least the online one. Netotiate is a direct consumer-to-retailer negotiation platform that lets online shoppers bargain with retailers for a better price.
Shoppers are given a newfound power through a sales transaction that allows bargaining. The ability to haggle a seller down is reminiscent of old-time markets or bazaars in which the value of an item was independently decided upon between two people. In this day and age of standardized, industrialized retail, a product's value has been determined long before the buyer enters. It remains to be seen whether retailers will embrace this resurgence of bargaining but it seems likely that once shoppers get a taste, they will expect similar opportunities from all their retailers. In that event, brick-and-mortar retailers may fight back by introducing their own version of in-store bargaining.
"Online Retailers Get Website Plug-In To Significantly Increase Sales By Allowing Consumers to Ask for a Better Deal," PR Newswire, 7/26/12 www.prnewswire.com/news-releases/online-retailers-get-website-plug-in-to-significantly-increase-sales-by-allowing-consumers-to-ask-for-a-better-deal-163853546.html