Think New Year's is the only time of year for resolutions? Well, think again. It turns out 76% of mothers think of going back to school as a time for a fresh start and nine in 10 moms actually make back-to-school resolutions to prepare for the new school year, according to a study conducted by Global Customer Insights and Analytics on behalf of Walmart. The resolutions range from the most common one of "saving money" (75%) to getting their families to "eat healthier" (61%). In addition, 78% of moms say that this is the year they will master the myriad details of back-to-school planning and get organized.
Walmart is excellent at leveraging shopper insights to come up with new solutions-focused initiatives. Case in point, turning itself into a clearinghouse for school supply lists from all over the country is a smart way for Walmart to break out of the vendor role and to become more of a partner to its shoppers. The key here is that the retailer created a concrete, actionable solution to a real source of stress. It doesn't hurt that the solution can be implemented in all 50 states, in-store or online. So, continue to look for the opportunities to solve something for your shoppers and, in doing so, turn your brand into valuable and valued resource.
"Walmart Study Finds Back-to-School Season Marks the New Year for Moms – Press Release," Walmart Help, 7/18/12 walmarthelp.com/walmart-study-finds-back-to-school-season-marks-the-new-year-for-moms-press-release/