Pinterest exploded onto the social media scene in the last year and is garnering a great deal of attention from marketers everywhere. Brands and retailers alike have been eager to capitalize on the site's phenomenal growth but have yet to settle on the best way to do so. New research from Harvard MBA candidate Josh Yang and an analytics firm called Pinreach offers insight into one aspect of how pinning images to their customized image collections can make an impact. Specifically, the research looked at the likelihood of products being pinned or repinned when their images carried price tags versus without price tags.
When a consumer "pins" a picture of a brand's product or service to Pinterest for their friends to see, it is an unbiased endorsement for the brand that can have incredible impact among other consumers. This research uncovers some of the subtleties associated with having price tags embedded by the brand and suggests that marketers should be very cautious about anything that even hints of brand-driven commerce. Bottom line, if you want your shoppers to share your products with their friends, don't put a price tag on your images.
"Brands on Pinterest: To $ or Not to $? [STUDY]," Mashable, 4/15/12 mashable.com/2012/04/15/pinterest-dollar-signs-study/