Does it seem that more men are walking around the grocery store lately? Well they are - and they’re spending more money, too.
What will people do next? Grow their own food?! Keep chickens?! A growing self-sufficiency trend has people doing just these things. Tesco is aiding and abetting the trend with allotment gardening initiatives and chickens.
What do retailers and manufacturers say about each other’s knowledge of retail strategy and shopper marketing? For most who answered a survey, the answer was a lukewarm “could be better.”
Starbucks, the ubiquitous mega-brand, wants to be your local coffeehouse, too. Can the global chain do it? We’ll know soon enough. The effort has begun in Seattle with 15th Avenue Coffee and Tea.
Should you focus on end-cap message placement or perimeter? Product information or price? A study offers insight on shoppers’ preferences and trigger points.