ISSUE 03
08/19/09
Issue No. 03 // 08/19/09
MORE MEN IN THE AISLES

Does it seem that more men are walking around the grocery store lately? Well they are - and they’re spending more money, too.

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Issue No. 03 // 08/19/09
TESCO, AND OTHERS, HELP YOU ‘GROW YOUR OWN’

What will people do next? Grow their own food?! Keep chickens?! A growing self-sufficiency trend has people doing just these things. Tesco is aiding and abetting the trend with allotment gardening initiatives and chickens.

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Issue No. 03 // 08/19/09
RETAILERS AND MANUFACTURERS: STILL MISSING THE BOAT TO COLLABORATION

What do retailers and manufacturers say about each other’s knowledge of retail strategy and shopper marketing? For most who answered a survey, the answer was a lukewarm “could be better.”

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Issue No. 03 // 08/19/09
STARBUCKS – A REAL FAKE COFFEEHOUSE?

Starbucks, the ubiquitous mega-brand, wants to be your local coffeehouse, too. Can the global chain do it? We’ll know soon enough. The effort has begun in Seattle with 15th Avenue Coffee and Tea.

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Issue No. 03 // 08/19/09
IN-STORE MESSAGING TRIGGERS ARE NOT ONE-SIZE-FITS-ALL

Should you focus on end-cap message placement or perimeter? Product information or price? A study offers insight on shoppers’ preferences and trigger points.

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